The Name

The term refers to life in the city — the streets, alleys, neighbourhoods and grime.

A heaving metropolis, a concrete jungle of brutal competitiveness, mystery and adventure.

Our Mission

Urban Jungle represents a generation. We want to transform the beauty space into a place everyone feels seen, safe and heard.

We aim to empower self- confidence, hero perceived imperfections, embrace inclusivity, encourage individuality, lift up self-acceptance, shut down self doubt and speak up on what’s important to you.

We’re not here to break the bank – affordability is a big part of inclusivity for us. We pair effective Korean formulations with an affordable price-point so that you don’t have to fork out truckloads of cash for skincare products that actually work.

Skincare For Every U

Our Values

Backbone Energy

We don’t just stand up, we show up for every U. We do this through education, donating, and of course, giving U a voice. 

Walk the Talk

We’re LGBTQIA+ owned, women-led, and powered by a team that stands for every U.

Take Action

We listen, and support in ways that matter. We trust organisations (like Black Rainbow, The Equality Project and Euphoria Social) to lead the way for their communities—and we’re right behind them.

A Seat at the Table

Representation isn’t just important—it’s everything. We collaborate with and empower diverse creators, giving them a platform to shine, because seeing yourself represented makes the world feel more yours.

Big Platform Vibes

From Pride to World Mental Health Day and Random Acts of Kindness Day, we use our influence to shout about the conversations that matter.