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The G.O.A.T.

Face Serum

30 mL / 1.01 FL. OZ.


$32.00
$46.00 $32.00
Tax included. Shipping calculated at checkout.

A skincare all-rounder that's called the Greatest Of All Time for a reason! It's 4 serums in 1 thanks to powerhouse ingredients of Niacinamide, Vitamin C, Ferulic Acid and Hyaluronic Acid to brighten, protect, and plump fine lines for a smooth complexion.

Suitable for all skin types, vegan, and cruelty free (PETA certified).

The In Depth

We don't know how we managed to pack all this goodness into one serum, but here we are. Formulated with the MVPs of skincare - Niacinamide, ultra stable and gentle Vitamin C, Ferulic Acid and Hyaluronic Acid - this brightening serum is the best way to get acquainted to active ingredients. It delivers powerful skin benefits thanks to a unique micro-encapsulation technology that delivers higher potency. Long story short, ingredients penetrate deeper and work better without being too harsh on the skin.

How To Use

Apply 2 to 3 drops to your palm and smooth over clean face.

Ingredients

Aqua(Water), Caprylic/Capric Triglyceride, Glycerin, Pentaerythrityl Tetraethylhexanoate, Methylpropanediol, 1,2-Hexanediol, Niacinamide, Butylene Glycol, Tocopherol, Adenosine, Tromethamine, Disodium EDTA, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Ocimum Sanctum Leaf Extract, Brassica Campestris (Rapeseed) Sprout Extract, Brassica Campestris (Rapeseed) Extract, Hyaluronic Acid, Curcuma Longa (Turmeric) Root Extract, Corallina Officinalis Extract, Dextrin, Theobroma Cacao (Cocoa) Extract, Ascorbic Acid , Ferulic Acid, Oenothera Biennis (Evening Primrose) Flower Extract, Hydrogenated C6-20 Polyolefin, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Parfum (Fragrance).
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What's In It For U?

  • Brightens the skin, reduces pigmentation, minimise fine lines, and improves skin elasticity.
  • Hydrates thanks to OG Hyaluronic Acid that maintains the skin's moisture levels.
  • Safe to use around the eye area.

Hero Ingredients U Love

  • Niacinamide

    This skin referee regulates excess oil, helping to improve skin smoothness for clarified, glowing skin! It also protects the skin from free radicals, minimises fine lines, wrinkles and pores. Let's not forget its secret weapon to help fade post-blemish hyperpigmentation. Your complexion is about to be MVP status.

  • Vitamin C

    The MVP of skincare, Vitamin C is another powerful antioxidant that helps to even skin tone and enhance the skin's radiance.

  • Ferulic Acid

    The ultimate antioxidant team player that works to boost the effects of other antioxidants, helping to protect overall skin integrity by visibly plumping fine lines and improving skin tone and smoothness.

  • Hyaluronic Acid

    Acts like a sponge and helps the skin hold onto water, improving elasticity and texture.

  • Vitamin E

    A veteran in skincare, Vitamin E is a powerful antioxidant and helps to soften the skin.

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Customer Reviews

Based on 13 reviews
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I
Imogen
Amazing!!

Like all other UJ products - I’m obsessed. I’ve been using it daily for two weeks now, and my skin looks noticeably brighter and smoother. I’ve found my brand, and I’m never going back ?

B
Beth
Glowing

This face serum is fantastic! It leaves my face feeling hydrated and so much brighter.

A
Amy
Must Have!

A definite must have for everybody!! I can not live without! Your skin will thankyou for the GOAT!!

K
Kobe
Really is the GOAT

Nothing has ever felt so good on my face! This serum is super nourishing and hydrating without the thickness of a cream, but is still lightweight enough to wear under makeup without feeling caked on!

J
Jessica
Obsessed

Just brought this product a few weeks ago and I’m obsessed! I’ve been using this morning and night and my skin has never felt better!

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In The Press

"Urban Jungle combines the innovation of K-beauty with simple, vegan and cruelty-free ingredients. For those who buy with their eyes (me), the packaging is a winner."